House Of Fatam

All the partners come from different disciplines at House of Fatam (HOF) we have found a desire to channel our creative thinking through fashion. Fashion has always been a way to express our individuality. We hope, in return, to inspire women to celebrate their unique identity through our brand. HOF is a chic, eccentric, elegant fashion line introduced by three sisters Lamya, Shaima & Fatma Gargash and our business partner Eliza Ilyas. HOF was launched in 2011 as part of a school project for Esmod Fashion School in Dubai by Fatam and was then rebranded to become what it is today as HOF.

Our collections are a celebration of beauty, vibrancy and colour. HoF is in every way a brand designed for women to feel like women. Two words come to mind to encapsulate HoF: elegant and experimental.

Each partner has her own sense of style and HoF finds ways to translate that into their individual yet complimentary vision. Some of their previous key pieces include their line of reversibles; this includes jackets and robes. They also have their signature skirts and tops that have been highly successful. House of Fatam is a brand that focuses on quality and workmanship at reasonable prices. Providing up to date designs that are not only easy to wear and comfortable but also suitable for a variety of different shapes and styles.

House of Fatam is in every way a brand designed for women to feel like women. Our target market comprises of women aged 15 – 50+ with a chic, bold fashion sense, medium purchasing power, who enjoys fashion and is eager to ensure that she puts her own twist on each piece. A HoF woman is a woman who is confident, fashion savvy and loves to experiment with fashion making each piece her own. She is also a woman who is not afraid to try new things and make a statement, or use capsule components of our collection to add quality to her wardrobe.