BOBO in Paradise

"BOBO in Paradise" is an independent branding agency for fashion start-ups, named after the book of the same name by American writer David Brooks.
The neologism "bobo" (bohemian bourgeois, bohemian bourgeoisie) denotes a special class of sophisticated customers, formed over the past twenty years in America and Europe. A class, which is the main consumer of luxury items, and sets the tone in the fashion industry.

For us, Fashion is about conceptual approach, cultural discoveries, contemporary art, transformation and rethinking of classical forms.
That's why we cannot avoid cooperating with cultural scientists, artists, museums and using strong alcohol on Fridays.

We are interested in original brands, in their sources of inspiration and unique character, which we broadcast through graphic design, illustration, collages, digital and other visual communication tools.

Created in 2017 to breathe life into branding and visual communications among start-ups, the agency has become an indispensable tool for young designers in creating brands that can compete in both Russian, and foreign markets.

"BOBO" offers new talents a full range of services for creating a trademark (brand concept, naming, corporate identity, Point Of Sale materials), support and follow-up of the brand at the initial stage, as well as consulting and buyer services of our partners.

The agency's participation in international events in the field of graphic design, branding and fashion industry, helps young promising clothing designers to become recognized international brands. In February 2018, BOBO in Paradise won the Brand Identity Grand Prix international award, receiving the first prize in the LOGO DESIGN nomination.

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