959®

959® is a eco-design line, composed of pieces created made with upcycled cars seatbelts and innovative sustainable fabrics. A creative and versatile idea, carried out by the designer Paolo Ferrari, who took the inspiration for the brand name from 1959, the year when Volvo launched the first seatbelt on the market.

This link emphasizes both the importance of the used materials and the values involved in the project like the respect and care towards the people and the surrounding environment.

Each piece of the 959® collection, completely made in Italy, is the result of the reutilization and reuse of the seatbelts, which after being washed, sanitized and divided according to their different textures, have been hand-cut, assembled and sewn in workshops.

959® furthered the research proposing new eco-materials.
959® latest collection combines the seatbelts, iconic material for the 959® creations and Piñatex®, an innovative natural textile made from waste pineapple leaf fibre. Ananas Anam, the makers of Piñatex is now a Certified B Corporation®.

959® collection presents a unique series of items characterized by a distinctive, simple, timeless and for all seasons style, represented by iconic accessories like weekend bags, backpack and shopping bags, unisex designed and by house furnishings like containers, pouffes, table accessories.

959® is a concept, style and project which links design, functionality, aesthetic beauty and sustainability through a creative philosophy in line with the contemporary taste and the most up-to-date matters of our living.