Olena Dats'

Black Sheep

olena_dats_official

Location

lviv / ukraine

University

lviv academy of arts

Graduation year

2001

Main Manufacturing Countries

ukraine

Contact

I consider October 2008 to be my most significant season. As it is the year when Olena Dats' brand and Olena Dats' Gallery were founded.
After being recommended by Ukrainian Fashion Week, I premiered my Summer 2008 collection in the showroom during Paris Fashion Week. I have always been passionate about new technologies in clothes and fabric design. For that collection I had chosen a tiny element of Ukrainian embroidery, out of which a new big modern collection was born. In 2008 we used it for the first time to create a fabric print design and since then it has been a kind of a talisman. In the following collections the element became a part of the tag which can be found on every stitching label of our garments – a kind of guardian angel for our clients.
Since 2008, this element has evolved into a very successful one!
Finally in 2021 we had it 3D-printed in three dimensions. The collection was presented in the Ukrainian pavilion at EXPO Dubai 2022. In 2022, we went even further and the element is now virtual.
Everyone can try on the blue and yellow dress at Dressex.com. This virtual amulet was introduced in May 2022 during the Cannes Film Festival in the DPA Cannes gift showroom at the JW Marriott Hotel.

Latest Collection

Aurmented Reality

When the war has begone, I started to concern about preserving Ukrainian heritage which could be destroyed by the invaders. That is why I decided to create clothes with the help of augmented reality technology, that might help to save it for future generations at least in the virtual reality.

Ukrainian vyshyvanka, Ukrainian symbols, Ukrainian ornaments will always be filled with greater meaning. One that you cannot see on the surface, but the one that reaches incredible sacred depths. Clothes with the augmented reality a chest waiting to be opened to reveal its secrets. A chest that preserves family traditions and treasures, bringing together the past and the future. This blouse is the personification of the immense universe that unites the virtual and the real.
The blouse was created using Augmented Reality technology by FFFACEME studio for the Olena Dats' brand. By following the link on the blouse, you will also become the owner of a virtual 1920s vyshyvanka of Borshchiv region from the private collection of the designer's family.

https://youtu.be/6_EzNvJhanA?si=pbwNn9_LcRvBavVS

The second creation is called AR Sylyanka. It is a 3D animated transformation of the jewellery from Lemkovyna region.
While buying AR products by Olena Dats’ brand you will help to preserve Ukrainian cultural heritage.

https://youtu.be/De4ywZykCtY?si=wX9PeaFkVqmZ9IQ5

Previous collections

MIMICRY

AR Borshchivka

FW22/23

Changing the skylines
TIMELESS

Ocean of Energy

Latest Collection

Aurmented Reality

Previous collections

MIMICRY

AR Borshchivka

FW22/23

Changing the skylines

TIMELESS

Ocean of Energy

Films