Born in 1995, Avishi Dayal Kalra is the founder and creative director of ADK. Avishi developed a passion for sports while she was studying in the United Kingdom. With the passion to learn more, she worked with several designers from the industry like Shivan & Narresh, Misguided (UK), Payal Pratap and Kanika Goyal to understand different aesthetics. Avishi was also a designer at adidas. She developed her creative vision at adidas that created a distinctive taste in street wear. With true entrepreneurial spirit, Avishi launched ADK in 2019.
ADK by Avishi Dayal Kalra creates strong aesthetics of bold, fearless and unapologetic designs. The label has an expressive direction driven by the urge to be different. It aims to extend individuality beyond comfort zone by experimenting and exploring new materials. The brand creates a juxtapose dialogue about Imperfection and challenges the status quo. The brand reinterprets aesthetics through a new perspective of street wear. Embracing different cultures by creating designs for the streets of today.
ADK aims to revolutionize the fashion industry by giving a new face to street wear in India. We aspire give birth to a new global moment, become the most connected and Influential Street wear brand.