Being a ninja. A superhero(-ine). Inspired by a detached suburb-like environment entangled with some strangely magical individuals. Visually it has a mood and memories of a small town scene impacted by existential and moral alienation. Those who know, know. The fashion collection, appropriately called Urban Desert, wears a face of a real human on a mission. It is a story of coming back to roots and rethinking our footprint. Style can only be timeless if we let the time last.
XZOUIX has surfaced in the middle of the deep northern woods where human footprint and its impact can be spotted as easily as in the urbanized areas. Garment construction was led by the principles of zero waste design method. About 40% of materials used in garment production were sourced alternatively, either by recycling or as a deadstock. And if you love organic cotton, it's also there.