Ericka Suárez Weise was born in Santa Cruz de la Sierra, Bolivia. She is the third generation of a family dedicated to fashion. Her grandmother started with the craft in the 60's, her mother continued with the tradition becoming a reference of haute couture in Bolivia.
Ericka studied in Buenos Aires and in 2011 created the brand WEISE. In a short time she has become a pioneer of Bolivian fashion, being the first designer to have a red carpet in Hollywood.
WEISE is a brand established in Santa Cruz, Bolivia. The designer Ericka Suarez Weise shows a young and personal vision in her creations using her family heritage in haute couture and elements of the different cultures that coexist in Bolivia.