VARYFORM is a contemporary womenswear line designed by Masha Titievsky DeHaan in Chicago, IL. The name is derived from the Vary Form Curve Rule, a contoured fashion pattern drafting tool that gets steeper gradually. VARYFORM expresses change over time and the transformative nature of clothing.
“For driven women who are showing up for themselves every day, VARYFORM provides stand-out staple pieces with high style & flair because women should look as fabulous as they want to feel.”
VARYFORM design is strongly influenced by natural phenomena such as plant growth patterns, wave movement, the structure of crystals, and the reflective surfaces of water and glass. Her designs transform these natural elements into special staples with a sense of glamour and sophistication. VARYFORM has been recognized by Elle Magazine's Nina Garcia for her signature wool crepe separates and has been printed in TATLER Magazine, British Vogue, Vanity Fair UK, and Elle UK, and highlighted on L'Officiel USA & l'OFFICIEL PARIS' digital magazine.
Masha served for three years on the Board of Directors for Fashion Group International of Chicago , and most recently as Regional Co-Director for Chicago. She is a former artist member at Positive Space Studios & an alum of the Chicago Fashion Incubator at Macy's on State Street and Indiana University Bloomington Kelley School of Business. Her collection is available on a Made-to-Order basis on VARYFORMdesign.com and NineteenthAmendment.com. Masha is also available for custom work and collaborations. Masha lives with her husband and two rescue dogs Thelma & Louise in Chicago.