Urvashi Joneja

Grey Sheep

www.instagram.com/urvashijoneja

Location

mumbai / india

University

national institute of fashion and technology (nift)

Graduation year

2005

The label 'Urvashi Joneja' distorts & mixes familiar shapes in nature to create unconventional silhouettes. Surface textures, embroideries, dying techniques & prints derived from the usual are applied with a dark & unique undertone. Intricate detailing, precise pattern-making & impeccable craftsmanship lay a solid foundation. The label emphasizes women’s curves before form & comfort before beauty.

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