Urvashi Joneja
Grey Sheep
www.instagram.com/urvashijoneja
Location
mumbai / india
University
national institute of fashion and technology (nift)
Graduation year
2005
The label 'Urvashi Joneja' distorts & mixes familiar shapes in nature to create unconventional silhouettes. Surface textures, embroideries, dying techniques & prints derived from the usual are applied with a dark & unique undertone. Intricate detailing, precise pattern-making & impeccable craftsmanship lay a solid foundation. The label emphasizes women’s curves before form & comfort before beauty.