/ URBAN SENSE
Urban Sense is a Lebanese alternative urban wear label. Born in 2014 out of frustration with the global fashion industry's light take on self-image related as well as social and environmental challenges, the brand has vowed to remain inclusive of most through consistently offering one size fits most, transeasonal, timeless and clean-cut designs, with special regards to socioeconomic fairness, environmental sustainability, as well as cultural and gender fluidity.
A constant work-in-progress, urban sense is anti-fashion. Each individual piece is carefully crafted to live and grow on you, and with you, with special consideration to the unique bodily message(s) you may want to convey to the world. Collections are designed to complete and complement one another, from season to another.
/ CYNTHIA CHAMAT DEBBANÉ
Self-taught Lebanese designer Cynthia Chamat Debbané broke into Beirut’s new wave fashion scene in early 2014.
Growing up as the daughter of a fashion retailer with over 40 years of expertise played a crucial role in her development. Being exposed to designer brands such as Alaïa, Gaultier, and Yamamoto, sparked an interest in the anatomical aspect of sophisticated garment creation, be it high-end finishing, textile manipulation and shape (de)construction – the pillars on which her own line is built.
Cynthia’s earlier struggle with weight and her feeling of marginalization by the fashion industry instigated in her the fierce desire to create Urban Sense, an alternative clothing line inclusive of most body types and beauty ideals.
What started off as the exclusive showroom for her label, Boutique Hub. is today the proud preferential point of sale for over 40 established and emerging Lebanese designers, making Boutique Hub. As such the number one platform to physically retail so many local designers under one roof.
In April 2018, Cynthia was one of 7 global designers to be selected by the British Council in support of Fashion Revolution – the UK-based global NGO – as to participate to their fashion revolutionaries 2018 campaign. The partnership aims to create positive change in the global fashion industry by highlighting change-makers and activists who are exploring new ways of working which value people, the environment, creativity and profit in equal measure.