Black Sheep


shanghai / china


beijing institute of fashion technology

Graduation year


Main Manufacturing Countries


After the decades for working in one of the largest fashion group in China, Jianxia Yin (Alex Yin) decided to start his own brand.
UOOYAA - the creative brand who standing for fun, playful, freedom and independent was born in 2013 with multi-style pattern and oversize cut, UOOYAA has always want their audicence feels free all the time, Alex sees UOOYAA as a girl who is playful, bold, fun and express the positive energy but remain cool at the same time.
Based in Shanghai, UOOYAA already had 180+ stockist in China as well as USA and Europe.

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