After the decades for working in one of the largest fashion group in China, Jianxia Yin (Alex Yin) decided to start his own brand.
UOOYAA - the creative brand who standing for fun, playful, freedom and independent was born in 2013 with multi-style pattern and oversize cut, UOOYAA has always want their audicence feels free all the time, Alex sees UOOYAA as a girl who is playful, bold, fun and express the positive energy but remain cool at the same time.
Based in Shanghai, UOOYAA already had 180+ stockist in China as well as USA and Europe.
The gender equality has been constantly discussed but it’s actually a pseudo proposition. We don’t need to argue about gender equality as everyone was born to be equal. What UOOYAAA wanted to say is we all have our own respective traits comes with natural to show our own beauty, lifestyle and energy. This time UOOYAA is discussing the she-power. Using only one or a few adjective standards to define women has long gone for the currently female. The valiant and exquisite are not contradicted, she does not need to be perfect as well as suffer from the prejudice. Just like Mulan or Joan de Arc, whether it is the women's volleyball team, the girls in Chinese tunic suit, the bright and brave female, energetically and speedily professionals or the Speed-obsessed locomotive cool girl, they are an extremely stylish big girl who chasing, discovery and explores themselves with the freedom and not living under the gaze of the crowd. They are all praiseworthy no matter brave, free or fragile, soft. This season of UOOYAA’s SS to Pre-Fall 20, “SHERO do not let go” brings the big girls from diverse era and background, carrying the core spirit of the ‘female power’ with the flowing of clothing. With the fine and closely woven and soft knitting texture and modern visual elements to let the women's volleyball sportswear highlights the unique feminine power. The original Chinese tunic suit for men also has curve adjustments and embellishments to make women wear more confidently. The Charm of UOOYAA comes from the tension and imagination of the designers: 80s retro, sporty workplaces, racing drivers and female warriors collide with unexpected harmony in fabrics with bold textures and bold colors to continually the playful and cheerful of the UOOYAA. The fun spirit of UOOYAA refers to the spirit of freedom, independent thinking and cheerful attitude. The premise of equality is actually freedom. This season of the Shero does not let go also hope that everyone can feel that unique power of themselves and do everything they wanted to do. SHERO don’t let go and never compromise.