Taking “Carpe diem” as the core, the brand makes a point of probing into
society for the inner emotion, which serves as the primary creation element.
Thus it will be able to give expression to the philosophy of “Carpe diem”
using transforming microcosmic feelings into an artistic design.
Realism as the core of the creation of the work, combined with the form of romanticism
expression, emotions are expressed strengthened with full consideration to
contradictoriness. It aims at spreading an empty but affectionate brand spirit
counting on an absurd language of design.
In 2015, graduated from ESMOD Paris in Men’s wear;
In early 2016, established the brand UNROW ;
In 2018, participated in Paris Men’s Fashion Week to launch 2019S/S
New collection ‘Miracle Miracle’;
In January 2019, participated in Paris Men’s Fashion Week to launch 2019A/W
New collection “Transition(Growth). Edge (Decadence). Imperfect(Degradation).
Intervention (Reflection). Addiction (Addiction)”;
In 2019.03, invited to attend Shanghai Fashion week to launch the “Layers of Doors” 2019 A/W
Fashion Show which was reported by several front-end magazines such as Vogue, GQ, ELLE MAN, etc.
In 2019.10, I invited to attend Shanghai Fashion week to launch the "Déjà vu" 2020 S/S.
It has been commented and reported by several front-end magazines such as ELLEMEN, GQ, Nylon, VOGUE, etc.
Brand’s Entry (not in any particular order)
- Galeries Lafayette
- INXX national retail store
- MAGMODE retail store
- O.W Multi-brand Store
- POLITIX retail store
- LAZARO SOHO retail store