Uli Amsterdam

Grey Sheep


amsterdam / The Netherlands


gerrit rietveld academy amsterdam

Every now and then you run into something unlike anything else. Uli’s contemporary jewelry brand is one of those things. Her designs are a blend of luxury, high fashion and art, a playful mix of humor and sophistication that is both new and refreshing.

Each piece from Uli’s label is designed and fabricated at her studio in the heart of Amsterdam. Her work sells worldwide from Paris to Dubai, NY and Tokyo. Her label offers a full collection of completely unique pieces: earrings, brooches, and stunning necklaces ranging from petit and elegant to long and bold.

At first glance Uli’s designs catch your eye with glimmering colors, gold, silver, diamonds, pearls and chains. Surprisingly, all of the labels jewelry is screen-printed on fabric. Uli Rapp invented and patented a technique that applies medical rubber between textiles. All pieces are skillfully handmade from this unique light weight and soft material.

Rapp studied at the Rietveld Academy and received her Master’s degree in jewelry design at the prestigious Sandberg Institute in Amsterdam. She takes inspiration from the idea of iconic classic jewelry and transforms these into high fashion contemporary designs with a slight wink.

The illusion of bling and glimmer flirts with every outfit. The jewelry adapts itself to the contours of the body; it is so light, you’ll forget you’re wearing it.

Uliʼs pieces are in permanent collections of international museums and private collectors such as the Rijksmuseum Amsterdam, Coda Museum Apeldoorn, Museum für angewandte Kunst in Frankfurt and the Handwerksmuseum in Leipzig. They are sold in shows and galleries in Paris, Miami, NY and Tokyo. Her works are worn by the famous Boy George, Nathalie Rykiel, Zaha Hadid, and Caro Emerald.

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