ÚCHÈ By Amber

Grey Sheep

uchebyamber_official

Location

dubai / united arab emirates

Main Manufacturing Countries

united arab emirates

WITH AN INTEREST IN FASHION SINCE SHE COULD REMEMBER: AN INTEREST SHE ATTRIBUTES TO BEING THE OFFSPRING OF A FATHER WITH GREAT LOVE FOR THE ARTS AND THE CREATIVE WORLD AS A WHOLE; AMBY ORAH POPULARLY KNOWN AS "AMBER" ORIGINALLY FROM ENUGU STATE, NIGERIA, ALWAYS
IMAGINED A FUTURE IN FASHION AND ART.

GRADUATING HIGH SCHOOL, IN NIGERIA, SHE ENROLLED IN A FASHION DESIGN COURSE IN KENYA, AND BECAME AN IMMEDIATE SUCCESS IN THE FIELD ‘AS CREATIVITY CAME TO HER NATURALLY’ SHE THEN WENT AHEAD TO WIN THE "EMERGING DESIGNER TO LOOK OUT FOR AT THE "NAIROBI FASHION WEEK, WITH HER WORKS BEING FEATURED IN A NUMBER OF MAGAZINES AND BLOGS AT JUST 18 YEARS OLD.

STILL AT 18, SHE HAD A SUCCESSFUL SHOE-LINE WITH ENOUGH CLIENTS TO KEEP a TEENAGER CONSTANTLY OCCUPIED FOR MORE THAN A YEAR; (FURTHER PROVING HER DETERMINATION, COMMITMENT AND ENTREPRENEURAL SKILLS) AND HAVING THE PLEASURE OF COLLABORATING, WORKING AND BEING PATRONIZED BY KENYA'S TOP INFLUENCERS.

AT 19 YEARS OLD SHE WAS SCOUTED BY A TALENT SCOUT AND WAS PRESENTED WITH THE OPPORTUNITY
TO FEATURE IN SEVERAL PUBLICATIONS ONE OF WHICH WAS L'UOMO VOGUE….AND ALTHOUGH A SMALL FEATURE IN COLLABORATION WITH LOCAL TALENTS, IT SPARKED A NEW LOVE AND CURIOSITY FOR HER IN THE FASHION FIELD; THIS TIME ON THE DISPLAYING END: AS A MODEL.

FOLLOWING THIS CAREER PATH, SHE MOVED TO DUBAI IN 2015 AND WAS PRESENTED WITH OPPORTUNITIES TO FEATURE IN A NUMBER OF RUNWAY AND EDITORIAL showcase….RANGING FROM WALKING A SHOW FOR MR ROBERTO CAVALLI TO BEING FEATURED ON VOGUE ITALIA WEBITORIAL,
CALVIN KLEIN AND ARAB FASHION WEEK AMONG OTHERS.

STILL WITH AN URGE TO BE ON THE CREATING END OF THE FASHION WORLD, SHE JOINED FORCES WITH OLDER SISTER "JOY ORAH" WHO HAS EXTENSIVE BUSINESS MANAGEMENT SKILLS, HAVING LIVED AND WORKED IN THE REGION FOR OVER 10 YEARS, TO CREATE ÚCHÈ (FULL NAME: ÜCHE BY AMBER): OFFICIALLY RELEASED IN SEPTEMBER 2019.
A FASHION BRAND THAT EXPLORES THE UNIQUENESS, CREATIVITY, QUIRKINESS AND MINIMALISM OF FASHION, A BRAND WITH THE AIM TO SHOWCASE UNCHARTED TERRITORIES UNLIKE THE REGION HAS EVER SEEN, SPARKING SOMETHING NEW FOR DESIGN AND STYLE LOVERS/ENTHUSIASTS.

WITH DEDICATION AND COMMITMENT, AMBER AIMS TO INTRODUCE HER DESIGNS (ETHICALLY, CONSCIOUSLY AND SUSTAINABLY CREATED) THROUGH ÚCHÈ TO THE REGION...

AND SHOWCASE IT TO THE WORLD!

Films