The up-and-coming fashion label, Studio Laend Phuengkit, was launched in 2010 by Laend Phuengkit.
Zurich-born Phuengkit is a graduate of the FHNW (Institute for Fashion Design) and is now living in Berlin.
He has already pre-sented his designs at the "Mercedes Benz Fashion Week" in Berlin and was the first Swiss to be nominated a finalist for the "Ramazotti Award". In 2011 he won the renowned "Swiss Design Award".
Laend Phuengkit's aesthetics designs are characterised by the innovatively cre-ative way in which European and Asian patterns and styles fuse together, evok-ing the contrasting lifestyles and philosophies of life. The designer achieves this by incorporating different shapes, patterns and prints into his passion for dra-pery. The unfamiliar slowly unfolds to reveal an exotic seductive power, luring the beholder towards familiarity.