Sttud London

Grey Sheep

@_sttudlondon_

Location

london / United Kingdom

University

university for the creative arts (rochester)

Graduation year

2010

Contact

Here to Tailor the Streets
STTUD an influential acrynum (Stay True To Ur Dream) made to encourage people to take on their dreams. It represents those who cannot see anything else beyond their individual dream creating success in their passion. The dream is about working hard to achieve big but also staying true to your beliefs not losing yourself along the way.
STTUD London represents the Urban man in a positive perspective. Adding sophistication to his look while keeping the comforts of street creating a new Street Tailored appeal.

Head Designer/ Street Tailor Ché grew up in South London within the urban scene with a creative family background and a love for tailoring. Ché has always been passionate about having a brand that stands for something and has used her experiences as an influence combining elements of her up bringing, culture, loves and beliefs to create STTUD London. Ché studied at the University for the Creative Arts, Rochester where her final collection caused her to find her calling within menswear clothing as she discovered her instant connection to menswear design.

Latest Collection

Deco Falls Collection

It’s about being you and being proud. Never changing for others or to ‘fit in’.Giving comfort like an everyday tracksuit, but feeling stylish and sophisticated.

Inspired by the Art Deco Movement in the early 1920’s, which lasted up till 1939. A liberation of women, the development of technology and the new way of life. A time period when women's fashion was being revolutionised. Tubular shapes, elongation and the dropping of the waste line.

The Deco Falls collection celebrates the development of style and experimentation rejoiced within Men’s contemporary fashion. Vibrant terragotta against neutral inks, blacks and greys. Tailoring is sophisticated with an obvious street wear influence. Tailored trousers with dropped crutches. Smart track pants with easy lines and a neat appearance. Shirts are lengthened with a wider body, elasticated hems and collarless. Creative cut tops with the signature ‘Deco Falls’ drape. Outerwear comes in tubular forms with a tailored inspired shape and overall street look.

The cloth used to create the STTUD London suits is supplied by a top Saville Row cloth supplier offering quality and longevity. STTUD London suits crease less and are resistant for complete on-the-go wear. Traditional tailoring is modernised with a distinct street influence with the use of ribbing and elasticated cuffs and hems.

Latest Collection

Deco Falls Collection

Films