The best ideas do not come from reason, but from a clear, visionary madness! (Erasmo da Rotterdam). This is how Marco Cuccagna and Federico Cancelli decide to create their Brand in 2014. They imagined visionary scenarios and captivating images starting from a simple white t-shirt. This kind of cloth, so apparently anonymous, was the canvas that gave birth to their eccentric project. The research of new fabrics,the develop of model and printings and the incessant grow, led them to the most most important fashion trades such as: Pitti Immagine Uomo, Paris fashion week, Altaroma and Copenaghen International Fashion Fair CIFF. From their debut as a mono product Brand to a total look with a comfy and refined design. Sweatshirts, jackets, knitwear, shirts and accessories with a contemporary twist and a strong urban lux attitude. Seasonal capsule collections, basic unisex pieces easy to wear that tell the European and oriental art with tailored cuts always remaining faithful to their streetwear vocation. A clear message to wear: the eccentric and irreverent luxury of high fashion.