SO-USE

“FROM DESIGN THINKING TO SUSTAINABLE PRODUCT-SERVICE SYSTEM FOT FASHION”

SO-USE is a sustainable fashion production lab with an own sample studios in Berlin, Stuttgart and Skopje. We gladly accompany you from the early design stages to the finished end product, including production, sourcing, quality testing and inspection. We offer customised solutions to fashion designers, clothing companies, and all other businesses and individual customers.

SO-USE founder Danijela Simonovska, has over a decade of experience in fashion industry. She has worked on designing garment collections, developing new products, leading fashion industry projects, organizing fashion week and coordinating small and medium volume production orders before settling into the fashion sustainability sector.

With a Master in Sustainability in Fashion, an additional education in Quality Management, and diverse working experience, she has a comprehensive understanding of the fashion ecosystem, sustainable and fair fashion principles and the continual improvement processes.

O U R T E A M is made of 4 partners and more than 10 collaborators and trusted suppliers based in North Macedonia.

Naming SO-USE was a linguistic transcreation. The noun SOYUZ (Cyrillic: СОJУЗ [sɐˈjus]) is the Macedonian word for “Union” and the English compound SO USE has the same pronunciation as SOJUZ. The linguistic blend of the two reflects the business philosophy and embraces the ideas of “Unity” and “USE”.