Shireeka Devlin is a unisex brand, a visual assault in technicolour clothing and accessories, based in London. After graduating from London College of Fashion in 2012 Shireeka became the first ever winner of the ‘Future Designer’ category of the WGSN Global Fashion Awards. Over the years she has collaborated with several brands including Urban Outfitters and Vidal Sassoon as well as working for high profile names such as Masha Ma, Mary Katrantzou and Paul’s Boutique.
The brand is rebellious and flamboyant while wanting to be seen as works of art as well as a fashion statement. The prints are the focal points within the pieces; created primarily using hand sketching, manifesting vibrant and thought provoking images. Having an insane passion for colour and clashing prints, Shireeka Devlin’s collections are a kaleidoscope of rainbows and the bizarre. Collating inspiration from everything in her world, her travels and in her mind.
Her latest collection ‘Sleepin’ With The Fishys’, is inspired by 70’s punk and 80’s androgyny. Using clean, sharp lines through the shapes to show off the radical, ‘alternative’ animal prints. The bold prints as always being integral to the design are inspired by the designer’s passion for animal prints and wanting to develop and push them as far as they can artistically go.