shay studio

Grey Sheep

shaystudio.in

Location

mumbai / india

University

national intitute of fashion technology, Mumbai

Graduation year

2022

Main Manufacturing Countries

india

Contact

Shaily Gupta has pursued Bachelors’ in Knitwear Design from National Institue of Fashion Technology, Mumbai (India). Having been a highly driven fashion fanatic, she translates her vision into clothes and ventures into building a brand that provides eclectic, elegant, ultra cool modern occasionwear.

Minimally maximal, experimentally classic, versatile, these would best describe Shaily Gupta’s pieces. The brand is there to satiate your wardrobe’s hunger for modern occasionwear items.
Guided by edginess, sensuality and exuberating elegance, it addresses a global woman, gliding her way through, life. The brand voice talks about letting go & going with the flow and enjoy the ‘present’ as it comes.

All garments come as a result of strong emphasis on hand work and tailoring. excessive attention to detail while working with impeccably good quality knitwear & woven fabrics. The key concepts that the brand works on are multiwearability & zero waste. i.e. not intending to let any fabric scrap go into the trashcan and the ability to wear the same garment in different way, colour, silhouette etc.

Latest Collection

TARAL

तरल
fluidity
/fluːˈɪdɪti/

The key narrative of the collection revolves around the act of letting go and going with the flow. It’s a journey of transition from a mental state of angst and overthinking to introspection and finally letting oneself free of the weights of thoughts, letting go and going with the flow.
These phases have been symbolised seeking inspiration from fluidity and the myriad contrasting forms of water. Harsh, aggresive WAVES to gloomy RAIN DROPS, RIPPLES symbolizing confusion, A FREE FALL OF WATER that speaks to you about letting go and finally happy BUBBLES that signify a blissful weightless state.

These are pieces with purpose driven surface work that aim to utilize cut and sew waste, for surface embellishment, applique work and patchwork totes. With an exuding elegance, and a classic glam comes a collection of mood lifting clothes that entice you to dress up. Showcasing an interesting dichotomy of minimally maximal, structure with fluidity, these are multi-wearable, reversible, modular pieces that can transform from statement to classics. It’s a collection of intellectually designed sets and seperates that can be mix-matched so they flow amongst themselves and you can pick any and work that within your closet too to create whole new looks.