Sepideh Ahadi

Black Sheep

@sepidehahadi

Location

berlin / germany

University

politecnico di milano

Main Manufacturing Countries

germany

poland

italy

Contact

As a multicultural brand, Sepideh Ahadi is bridging the gap between her pure middle eastern background and European life experience. In her work, Sepideh embraces the simplicity of the traditional techniques used in Iran, her home place with the elegance found in Italy where she finished her M.A in fashion design and the practical aesthetic of German lifestyle, where she lives and work now.

The brand is dedicated to slow fashion and sustainable practices, in that the designer creates her collections through a considered and experimental process. The collections mostly reflect social issues in the modern lifestyle where the designer challenges herself to find an artistic way to contribute to making a difference. As a designer, Sepideh feels the responsibility to invite her audience to think about fashion in a different and more interactive way through her designs.

For the designer creativity is not just in the final designs but in the entire process and how she finds alternative ways to present her ideas.

Latest Collection

MY NAME IS TAJ

"My name is Taj" is the story of my grandmother, who had Alzheimer’s for over 10 years before she passed away. My childhood memories are full of her dual feelings about life and how she experienced the world differently. For example: she would react to similar situations in different ways each time. She would not contradict past reactions, but simply just react differently. I used to watch her for hours and hours and I could understand that she was experiencing the world differently from everyone around her. Her life was simple yet flowing for her and so complicated for us - the outsiders.

This short introduction is the story behind my new collection. I tried to show her complex life with different layers, so I used simple cuts and a minimalist design approach to reflect the simplicity of her world. Also, the repeated and repetitious details, like the collars, are a reference to her dual feelings. In this way, I hope to have created a collection that explores these unique feelings and gains us a kind of insight into a world very different from ours.

Sepideh Ahadi