Seoul Chic Bazaar

Seoul Chic Bazaar is a Korean brand born from a mix of cultures. Founded in 2012 by the Head designer Jihee Lee, it embodies her glamourous, playful & flirty lifestyle spent between Korea, Thailand and France. Since then their modern cut, all manufactured in Korea, have received an enthusiastic following internationally for K-style with a twist!
Biography of Jihee Lee
2006 Designer for Andre Ross
2009 Opening J-B consulting specialized in Fashion Image Branding
2010 Launching PINUPDOG Brand. The ultimate fashion couture line for canines
(distribution in Seoul, Japan, Hong Kong, New York)
2010 Design collaboration for MCM bag F/W 12
2013 Launching SEOULCHICBAZAAR Brand
2013 Opening of the 1st SEOULCHICBAZAAR flagship store at TERMINAL21, BANGKOK
2014 Opening store at LOTTE DEPARTMENTSTORE, SEOUL
2014 Opening store at ZEN DEPARTMENTSTORE, BANGKOK
2014 Collaboration with AREA, BANGKOK
2015 Opening store at DOOTA, SEOUL
2015 Collaboration with MIXOP and MOFL, SEOUL
2015 Who’s Next Trade show, PARIS
2015 DFO Showroom, Shanghai
2015 Digital Fashion Week, Singapore SS16 Collection