SCHUELLER DE WAAL equals fashion designduo Philipp Schueller and Rens de Waal. The label and design studio SDW create fashion statements and capsule collections in which they express their belief in Fashion as Therapy.
With their work and collaborations the designers aspire to develop different perspectives on fashion which allow for a refreshed optimism in creation and that catalyse change.
SCHUELLER DE WAAL sees “experiment & improvisation” as the power force of fashion. Within their work they are looking to discover relevant ways of expressing this intrinsic fascination in a time where fashion needs to be re-envisioned. A critical attitude is needed to think outside the system's boundaries to find a way to create newness in whatever form or shape. Infused with an effortless humorous approach SCHUELLER DE WAAL present serious fashion, not so serious.