RUE AGTHONIS is a fashion brand founded by designer Ms. Syl in 2018.
Ms. Syl graduated from the Performance Department of the Shanghai Theatre Academy, and went on to study art management and costume design in the United States.Reflecting and continuing her love of theatrical performance. Her design inspiration is mostly based on stage plays, movies and contemporary art.
She is good at applying theatrical decorative shapes skillfully to costume design. Therefore, she hopes to narrate imaginative fashion stories through luxurious and unassuming clothes, which are sexy, interesting, joyful and exciting.
Starting off the 2020’s right, Rue Agthonis, with its dramatic flare and” Effortless Glam”, will break their cocoon, transforming into a butterfly, gliding forwards. Their brand image will arise with clarity whilst they continue with their innovation. Rue Agthonis AW20 collection, “the Transmutation and Rebirth of the butterfly”, is influenced by both the transmutation and breakthrough of the brand whilst exemplifying their social value —— Rue Agthonis will make its debut at London fashion week in a full range of eco-friendly fabrics. From Zebra pattern to Horn buckle and butterfly print, from artificial crocodile skin, ostrich hair and fur, Rue Agthonis find inspiration in these exaggerated and exquisite elements of natural animals, while balancing their flamboyant and elegant personality. This is just another reminder that animals are endangered and becoming extinct at a rapid rate of one species per hour, by natural and human made factors, further enhancing their social responsibility. Presenting the urgent need for attention on the topic of nature in the form of clothing, they call on people to “Protect natural animals and their living environment”. This self-imposed social value is the biggest transformation of 2020 Rue Agthonis.