Right Direction

Grey Sheep



innsbruck / austria

Main Manufacturing Countries


Right Direction is an Austrian high fashion brand that offers highly qualitative and sustainable ready-to-wear clothing, stylish accessories and natural leather bags, all for cosmopolitan women.

For its garments, Right Direction is allying and making use of several techniques and concepts to archieve the best results: combining classical cuts with modern patterns, minimalistic models with audacious details, elegance with independance.

We don’t produce, we Craft…

As a high fashion brand built from scratch in Europe, Right Direction believes that it is its mission to play an active role in the preservation of cultural patrimony and the transition to a circular economy that values european artisans and ancestral know-how.
Therefore, we are working closely with small artisans all over the continent, each unique for their own know-how and technique, as much as the handmade products they craft.

…And we Craft Digitally

Right Direction is also working in collaboration with digital designers dispatched throughout Europe, who execute different projects for us. Thanks to them, we are able to present you on our social media with our first collection in three dimensional high quality video, directly through your screen!
Creating a form of aesthetic that extends beyond physical boundaries into digital art form representation. Actively participating in the change and modernisation of high fashion to new 3D technologies. These are two of the more important missions at Right Direction.

Right Direction aspires to comfort women in their unique visions of independance, self-confidence, feminism and power.
We believes in the Cosmopolitan Woman: who is smart, powerful and unapologetically independent. At Right Direction, we wish to create clothing suited for her. Clothing that will embolden her character, make her fill confortable, and accompany her over time.
This is our Right Direction.

Latest Collection