Rhétorique

'Rhétorique’ is a menswear brand, designed by Jihoon Hong. By offering his own brand ‘Rhétorique’, designer Hong wants to meet people who self-assertive to reinterpret his design in their own fashion. His motto is to pursue class, persuading customers by way of variation, with the intention of inducing innate beauties in the world of art and culture or ordinary people's life in a strict yet unconventional fashion. With Rhétorique's unique contemporary style, the inherent motive of the clothing is represented romantically and creatively for what we define as a "poetic high-fashion look".