REZA NYC

While on break from school in the summer of 2011, Ali Force came to New York City to design out of frustration with the current climate of men’s fashion. Reacting to the oversaturation of American aesthetics in both high end and commercial men’s wear, Force focused on utilizing traditional and contemporary African textiles.

Influenced by their geometric designs and highly narrative patterns, Force reworked the African textiles to create modern, masculine constructions deeply influenced by his experience with form-fitting and utilitarian street wear.

Re-evaluating what it means to dress and look American, Force incorporates a new visual language into his designs, one that reinterprets the signs and symbols used in fashion today. By marketing his line as unisex Force also hopes to create a bridge between men’s and women’s design, allowing for men’s fashion to grow in more creative ways and permitting women’s wear to explore new territories as well.