With mother who is a painter and a businessman father, Rasha Ladhari has it both in her DNA. She combined her artistic and business skills by making her dreams come true through her own venture in fashion. As a business school graduate, (Northeastern University, Boston) she returned home and worked for her father’s family business for a year. During that time, she decided to trade the job security and work-life balance and follow her father’s footsteps by entering the risky waters of startup business. Unafraid, she left the business and started investing in her own projects. She started first by attending a training program in bags industry in Milan in order to learn about the bag production business. When she returned to Tunisia, her home-country, she incorporated her artistic skills and started designing bags and producing prototypes. Persistance, strength, and deep conviction of the success of her product were worth the risk. Her commitment to fashion led her to glamorize women and awaken the goddess’ myths through her designs. Her vision is to intimately connect women with her fashion brand.