Challenging gender and aesthetic norms through her designs and breaking down the clichés and stereotypes imposed on beauty by the society. Indu Rai is a Hong Kong based designer influencing the world beyond the fashion realms, her design remains timeless, ageless and placeless for women and men and mostly for both. She loves to work conceptually creating each piece a living poetry. Playing mostly with masculine asymmetrical unique silhouettes and feminine embellishment and fabrics. Her designs make a wearer feel the intensity of handworks, craftsmanship, tailoring and fabrication.Designer believes that in order to make beautiful garments, she wouldn’t ignore the social issues happening around the world. Instead she would address them through her designs.