PROYOG

Proyog is from India-based IKA Yoga Private Limited, a company intent on demonstrating to the world, India’s ability to design and manufacture best-in-class products. Made from naturally breathable materials, Proyog’s trademarked HYPERBREATH™ fabrics are non-restrictive and styled in a manner that the practitioner is barely conscious of its presence.

Apparel companies all across the world approach yoga wear from a sportswear lens, offering synthetic sportswear disguised as yoga wear. Given the history of the connection between India and Yoga, it seems almost imperative that an Indian company should take it upon its mantle to give it a purist’s makeover. Proyog is no sportswear in disguise. In fact, it’s a clarion call to millions of present-day yoga lovers who still wear polyester completely unaware of the innate contradiction, or the harm they invite.