Pichulik is an ethical jewellery, accessories and womenswear atelier based in Cape Town, South Africa. Rooted in Africa, and inspired by ancient traditions and cultures around the world, Pichulik seeks to impart sacred feminine wisdom through its unique and intentional designs.
Each piece is a talisman, handcrafted from unexpected, organic materials into distinctive forms that share the stories of brave women and celebrate empowering feminine narratives. Each collection captures a different chapter in a heroine’s journey – an odyssey imbued with mythology, symbolism and transformation.
The distinguishing components of any Pichulik jewellery piece are the innovative and sculptural use of locally produced and re-purposed rope, embellished with a variety of unique cast and found exotic materials.
Through distilling sacred wisdom from ancient traditions and myth, Pichulik uses the language of African artistry and ornamentation to honour the bravery and beauty innate to all women, everywhere, echoed in the words, ‘You are Enough’.