phenotypsetter stands for an attitude for playful, unconventional, forward and creative concept for clothes. Taking a conceptual approach, phenotypsetter attempts clothes in another shape, construction, material, visual and style, allowing them be made in a witty and novel approach.
The way we dress doesn’t confine to our gender and body. phenotypsetter does not set visually a definite style, and disregards trend and norms. We appreciate art and incorporate handmade details into the design for alternative textures of fabric and graphics.
phenotypsetter is proudly to be made in Hong Kong. We develop our own pattern and also work with skilled pattern maker and sewing technician at local sample room. Phenotypsetter began with gender neutral ready-to-wear, women and accessories lines are added later on for diversified creations.
Years of experiences and encounters in the fashion industry have influenced us to start shifting to a sustainable way of doing clothing, and incorporating the circular economy mode, through material selection, reworking product life cycle, design perspective, aftersales maintenance, consumer workshop, etc. A new product line and user experience will be introduced in 2020.
Currently we are selling at our own shop at PMQ, local select shops, own online shop, e-marketplace as well as consigning at local shops. We also showcase our seasonal collection at Fashion Week in Paris, Tokyo, Shanghai and Hong Kong, with stockiest in Europe, Middle East and China. Pop-up stores were held in Tokyo, Shanghai and Hong Kong.
JANE NG HONED HER CREATIVITY AND CRAFT AT THE ALTERNATIF WORKSHOP. HER SENSE OF AESTHETIC AND TECHNICAL KNOWLEDGE CONTINUED TO DEVELOP THROUGH HER PARTICIPATION IN HKTDC FASHION SHOWS AND YDC. SHE STARTED HER PRIVATE LABEL ON A PART-TIME BASIS AROUND 2010, AND OPENED A SHOP FOR HER BRAND PHENOTYPSETTER AT PMQ IN 2014. A year later, she completed her Master of Visual Arts degree programme (Experience Design) at the Hong Kong Baptist University.
She believes that there should be alternatives in fashion, new and playful approaches to design. She specializes in garment concept, garment construction, fabric manipulation and graphics. Apart from developing her own collection and working on commercial projects, she also participates in creative programmes/open calls.
She is also a part-time Lecturer of Wearables at Academy of Visual Arts, Hong Kong Baptist University.
Origin of the name phenotypsetter
phenotypsetter derives from the word "phenotype" which means the set of observable characteristics of an individual resulting from the interaction of its genotype with the environment.
Phenotypsetter believes that the way we dress have psychological and behavioural influence on us; it helps set our identity, shape our mindset and attitude, and ultimately who we are. Subconsciously we would incline to creative and alternative approach, think independently and behave differently.
Thus, we should be proactive in setting our controllable phenotype, creating a unique relationship with our clothes, which is beyond a processed commodity.