Jane Ng honed her creativity and craft at the alternatif workshop. Her sense of aesthetic and technical knowledge continued to develop through her participation in HKTDC fashion shows and YDC. She started her private label on a part-time basis around 2010, and opened a shop for her brand phenotypsetter at PMQ in 2014. phenotypsetter stands for a playful, unconventional and forward looking attitude. It does not have a prescribed style but makes clothes in a witty and novel way. phenotypsetter incorporates handmade detail to create alternative texture and graphics. phenotypsetter works mainly with experienced local pattern makers, graphic artists and seamstresses to produce quality products.