PEROXIDE

Claudia graduated in 2018 in a BA in Advertising, marketing and public relations by the university of Barcelona. she specialized in art direction for advertising and further on in art and creative direction for fashion, for which she took a course at central saint martins in london, where she lived for a total of 2 years and a half defining her own vision for visuals.

in 2020, she started working on of her own jewelry brand peroxide, which launched february 2021.
PEROXIDE was born out of the need to connect fine jewelry with the youth.
Luxury has evolved and so have its customers, but the industry seems to lag behind when it comes to catering to their needs. Often, designer brands rely on a brand name and inflated prices to deem an object worthy of being called luxury. Designer items have lost their exclusivity and this is especially obvious in the jewelry sector which tends to offer mass produced pieces made of brass at the price of finer materials.

PEROXIDE wants to bring the old school concept of luxury to the modern customer.
That’s why their manufacture and supply chain is their biggest asset: All their pieces are 100% 9.25 sterling silver and handmade in a family-owned atelier in the heart of Barcelona. This allows them to offer full customization of their pieces, like tailor-made sizes or the use of special materials upon request. PEROXIDE strives to fit into every aspect of luxury, while including the customer and the final price tag in their ethical goals.

claudia believes that luxury shouldn’t be at the expense of others, and that high quality craft combined with ethical practices is what makes an item luxurious. PEROXIDE is a designer jewelry brand that caters directly to the fashion enthusiast through their unique niche designs, turning fine jewelry into rebellious lifelong accessories.