payalkhandwala was launched in 2012 by Payal Khandwala and Vikram Ramchandani.
The label was born out of a need that Payal had sensed within the Indian fashion landscape a lack of clothes with a spirit that is distinctly India Modern, an absence of easy, minimal separates that were an extension of her own personality.
As an acclaimed artist, Payal had consistently featured in the country’s most prominent best dressed lists because of her unique perspective on proportions, colours, and an understanding of textiles.
The initial collection was both critically and commercially successful and has since resonated amongst women across cultures and ages.
In six short years, the label has since grown organically from a home studio to 3 brand owned flagship stores in Mumbai and Bengaluru, 2 shop-in-shops at the country’s leading retailer in both Delhi + Hyderabad and amongst permanent racks at prominent stockists in all major cities within India.
With a team of 75 full-time employees across two factories in Mumbai, we produce and finish all our garments in-house. The company has permanent looms across Benares and West Bengal that are dedicated to producing our own signature hand-woven fabrics.
Our philosophy is to create considered clothing for the gentle non-conformists, women that are both fierce and feminine.
Clothes for women, by women.