SLOW FASHION HAND CRAFTED IN THE HEART OF BALI RICH WITH ETHNIC HERITAGE, A STORY AND A CAUSE
OOH. was inspired by the slow pace of island life and designed with everyone in mind. Our products are unisex and meant to offer diversity with a sustainable approach. Meant for travel, lounging around, summer festivals or daily routines, our kimonos fit all humans and all occasions. Embrace slow living with us.
Our #IslandLife collection is designed with the production team AND the end-consumer in mind. Our fabrics are sourced from family-owned suppliers in the Indonesian Island of Java and our garments, hand crafted by talented artisans in Bali in fair trade and clean production process. OOH’s designs carry not only the signature of the country they were made in, but the heart and love of the local artisan that crafted it too.
Founder & Creative Director Irina was raised in Bulgaria where growing up in her mom's tailor studio she cultivated a strong sense of aesthetics and an even stronger relationship with fashion.
Over the years she worked with some big industry names, while living in Barcelona - companies like Burberry and Nike. She also freelanced as a fashion stylist and producer, handling campaign after another, before she moved onto haute couture. Eventually, she grew out of the corporate world and sought adventure in the wild world - travelling from country to country, collecting inspiration and building relationships with remote communities, where people still lived true to their ancestors’ ways and preserved their ancient traditions, beliefs and aesthetics. The vibrance, purity and wilderness of these communities enchanted her and the passion to explore them further grew stronger.
Then O O H. was born.
“My experience in fashion and design, matched with an adventurous spirit and a heart of an activist, shaped the pillars of the company as a social brand. We create ethical collections which aim to promote awareness and improve the lives of communities in third world countries, by bringing you their stories and preserving the timelessness of their designs through our products worn around the world. For me, working hand in hand with local artisans on the garments is an intimate process. I aim to create vivid collections rich with ethnic heritage, a story and a cause.”
By purchasing these designs, you are not only investing directly in the future of local communities, but creating a life changing impact and helping preserve the cultural heritage.