With a creative and unique mind, Anthony Corleones Shum is a self-taught artistic designer and founder of Oops. Anthony tucked away in a small atelier in a city solely tainted by capitalism and money-driven environment, he remains artistic and untainted. Anthony quietly designs unostentatious labels with a low-key approach.
The creation of the Oops collection is based on a perfect balance of traditional craftsmanship, multi-cultural and avant-garde technics, as well as innovative usage of traditional materials for contemporary objects. The blend of cultures and lifestyles has given birth to Oops.
Oops colors represent our lives. WHITE represents the beginning of life; it is as pure as the time you first open your eyes and see the light. As time goes by, life shades to GREY with accumulated experience and encounters. As life comes to an end, the eyes close, and there is BLACK.