The ethereal realm is embodied in a collection that finally aptly captures the
essence of the sacred Yoruba heritage. ‘Divinity to Form’ is more than a clothing collection, it is a provocative body of work that pays homage to the richness of African ancestry and those who have preserved it into the modern age. It was conceived centuries ago in the hearts of our Iyas (mothers), recited on the lips of our fathers and birthed to lead the resurgence of traditions that have been shrouded in mystery.
The creation of the collection required a deep understanding of the divinity of the Yoruba people and the vital role of women in bringing this to bear. Divinations are essential to the creative process and this is fully on display through the use of sacred traditional symbols and beadings.
These techniques are unique to the Yoruba monarchy and as the only Nigerian clothing label to have been issued a Royal Warrant, OKUNOREN is able to creatively utilize sacred royal emblems on western-style clothing, a reflection of the reality that the two cultures can co-exist and even complement each other.
“This is unlike anything we have ever done, as we are attempting to depict something much greater than us, our intangible and sacred divinity into wearable pieces” Beyond this, the collection is stirring into consciousness the yearnings for a strength that has always resided deep within Yoruba people and Africans at large.”
‘Divinity to Form’ is both art and adulation, both fashion and tribute, it is the culmination of years of study by OKUNOREN’s creative team as the brand attempts to deify a culture that has often been misunderstood and misappropriated.
The creative team sat with the Ooni of Ife Ogunnusi on several occasions to deeply understand what it was we were doing.It is symbolic that this is OKUNOREN’s first collection that includes a full women’s range—the decision reflects the label’s profound respect and understanding of the influential role of women as the custodians of our power and growth as a people.
“Women are the source of life and possess the power to shape the direction of an entire people. - TAIWO OKUNOREn