Do I have to match prices on my personal online store?

Prices on NJAL must match the prices on your online store and on any other retailers, platforms or marketplaces. Should your personal website calculate shipping on check-out, you can increase the prices on NJAL by 10-15%. We do not accept that your designs are sold for significantly cheaper prices on your websites. We carry out regular checks and should we find that you engage in price dumping on your or other websites we will remove you from selling on NJAL.