Anjali Jani

MUCH BEFORE ANJALI WOULD MAKE HER MARK AT VARIOUS FASHION AND DESIGN COLLEGES IN INDIA AND OVERSEAS, SHE WAS DREAMING UP A CAREER IN FASHION WHILE STILL AT SCHOOL. SHE STARTED DESIGNING AS SOON AS SHE GRADUATED FROM COLLEGE IN THE YEAR 1997 AND DECIDED TO ALLAY HER PASSION WITH QUALIFICATION BY EARNING A DIPLOMA IN TEXTILE DESIGN FROM RACHANA SCHOOL OF DESIGN, A DIPLOMA IN PATTERN MAKING FROM NIRMALA NIKETAN, AND AN ASSOCIATE OF ARTS DEGREE IN FASHION DESIGN FROM THE FASHION INSTITUTE OF DESIGN AND MERCHANDISING, LOS ANGELES. ARMED WITH HER DEGREES, SHE RETURNED TO INDIA WHERE SHE ASSISTED REPUTED INDIAN DESIGNERS IN STYLING AND DESIGNING COSTUMES FOR MOVIES FOR BOTH MEN AND WOMEN AS WELL AS IN PRET AND COUTURE DESIGN FOR THEIR LABELS. THIS EXPERIENCE PROVED TO BE VITAL AS SHE WOVE HER EXPERIENCE INTO THE WARP AND WEFT OF THE ANJALI JANI LABEL TO CREATE GARMENTS THAT BRING TO LIFE HER LOVE FOR ALL THINGS CLASSIC. ANJALI BELIEVES TRUE STYLE DOESN’T DATE, SO HER CREATIONS ARE BUILT AROUND INDIAN TEXTILES AND EMBROIDERIES THAT HAVE STOOD THE TEST OF TIME AND REPRESENT THE BEAUTY THAT IS ETERNAL. FABRICS ARE PICKED FROM VARIOUS PLACES AROUND THE COUNTRY FOCUSING ON THE RICH HERITAGE THAT EXISTS WITHIN INDIA. THE VARIED DYING TECHNIQUES AND EMBROIDERIES ALSO REPRESENT THE DIVERSE CULTURES THAT COEXIST WITHIN THE COUNTRY. SHE DESIGNS FOR THE WOMEN WHO VALUE QUALITY AND DESIGN EQUALLY AND WHO CAN APPRECIATE ANJALI’S UNIQUE MIX OF TRADITION AND MODERNITY. THE ANJALI JANI FLAGSHIP STORE IN MUMBAI, SHOWCASES THE PRET AND COUTURE WOMENSWEAR COLLECTIONS OF THE BRAND. THE ANJALI JANI LABEL TODAY EXPORTS GARMENTS TO THE U.K., THE U.S., AND THE MIDDLE EAST.