LESSA BO

Grey Sheep

https://www.instagram.com/lessa_bo/

Location

moscow / russia

University

Ivanovo State Textile Academy

Graduation year

2006

Philosophy and conception

Lessa Bo' Brand DNA is based on uniquely designed quotations of central fashionable decades of XX century, cultural and stylistic codes of different countries, natural motive reinterpretation and other inspirational features that build up full-scale history. Alexandra Radzhabova, the founder of the brand, bases upon 1950s, 1960s, 1970s styles revealing essential and relevant features of those legendary decades: models, silhouettes, colours, prints, etc. Alexandra has a gust of characters of those decades: elegant and feminine ladies from 1950s rub shoulders with fashionmongers of 1960s and hippies and nonconformists who defined fashion of 1970s.

One of the main inspirational sources is the East, especially Marocco. The country which once has become the second motherland of Yves Saint Laurent, reveals for Alexandrs its history, cultural details and lifestyle from different perspectives. They include national traditional clothes, architecture, palaces, interiors and, of course, nature.

All these elements are used by Alexandra in the design of Lessa Bo' collections. It results in complex, eleborate cutout garmet and emphasis of unusual details. Even in minimalistic design one can always pick out something creatively different and eye-catching. Designer puts a stake on silhouette – the majority of models accentuate and “draw” a figure due to gores and folds, smooth lines and constructions. Brand team delicately reconsiders basic concepts of sexuality, sensuality and femininity.

Target Audience

Lessa Bo's heroine is a creative, intelligent and smart girl. A real lady. She follows fashion and latest trends but she doesn't aim to appear in trendsetter lists and to be at the peak. Harmony with herself and everything that surronds comes in the first place. Art, cinematography and literature are integral parts of her life. Her occupation is art or human sciences: journalist, art expert, gallery dealer, interpreter or psychologist or other. There is an ideal balance of delicacy and backbone inside. Lessa Bo's girl is keen on traveling, exploring the new and making friends with interesting people. You can see it from her look due to Lessa Bo's clothes and accessories.

Background

Alexandra Radzhabova graduated from sewing faculty with speciality of fashion designer. She took part in plenty of professional contests in Russia (in Moscow, Pyatigorsk, Rostov-on-Don, Sochi). In 2007 she interned with the long-standing French Fashion House Claude Bonucci. In few years Alexandra set up a tailor shop. And year 2014 was marked by the launch of Lessa Bo' Brand and its first runway show.

Latest Collection