Zaid Farouki

I have always wanted to become a fashion designer. When it came to the idea of applying to universities and picking my major. I was told that as long as I got a degree in Business I could do whatever I wanted afterwards. So that is exactly what I did, I moved to Washington DC and attended American University and Majored in Business Administration with a Marketing concentration but I always felt that I wasn’t feeding my artistic side. So I enrolled myself in art classes and also added a Studio Art minor, which included painting, sculpting, and multimedia. I also started my own fashion blog zaiddor.com

In my final year in DC I applied to Istituto Marangoni in Milan and I got in. At that point I knew that’s where I was meant to be and what I was meant to do. After receiving my degree in Fashion Design I moved to London and attended Central Saint Martin and took specialized courses in couture techniques and embroidery as well as hand painting. I am currently launching my brand and my first atelier in Dubai.

With such a global background being as an Arab American as well as being educated in the Italian fashion techniques I found inspiration in the fusion of cultures. Imagining a woman adorned by European clean cuts, true American liberties, and the ever-existent Arab dramatization has helped me to create the globally hybrid woman, a representative of a new globalized world and the woman whom I yearn to design for.

My pieces are all hand made and abide by couture techniques, embroidery, and finishing. Furthermore all my prints are hand painted onto the fabric therefore the wearer becomes a walking piece of art. As a fashion house we suggest a theme or an inspiration and this inspiration may allow me to create my one-off exclusive pieces that may not just be restricted by one season. Therefore, I name it according to theme and we don’t rely on seasons and paintings never grow old.