SUN=SEN

Black Sheep

sunequalsen

Location

hong kong

University

university of southampton

Graduation year

2015

Sun Lam is an emerging womenswear designer based in Hong Kong. Recently graduated from the University of Southampton, Winchester with a Master of Fashion Design. She has been chosen as a finalist in the iD Dunedin International Emerging Designer Award 2016. She have been influenced by her family's business from a very young age.Her parents ran a fabric and clothing business so she grew up in a world filled with clothing. From her parents' different cultural background, her designs are always filled with such unexpected and weird pairings... it is fun to put unexpected things together. In SUN=SEN, it is believed that every styling and design has its own stories and spirits inside, that's what's really going to make them look like they're ready to rock the world. The label combines an appreciation of craft and hand-work with a contradicted use of techonology to create an unexpected design effect. Cloths of SUN=SEN will never be just 2D, there must be some texture in every garment. SUN=SEN is designed for girls seeking uniquesness and surprise from everyday daily wear. Aesthetic and fun design is the fundamental concept of the label. The label is designed and inspired from social, political and psychological angles, cloths are designed in an angle of the quote of "Why so serious?". My fashion is not just art, my fashion is also a story. This is the SUN=SEN designing concept. It is believed that there is always a little girl shadow hiding in every girl's body, the label is designing for this little girl image for every woman, hence, there are designs of sexiness with little bit cute, the designs of feminine with little bit cute, the design of sporty with little bit cute, the designs of coolness with little bit cute, every design goes with little bit cute will be SUN=SEN. The label also support traditional craftworks in Asia and aim to bring craftmanship into high street fashion.

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