Phine Raun

Josephine Raun is a Danish fashion designer based in the old-fashioned central city, Copenhagen, Denmark, who has her own ready-to-wear fashion label called Phine Raun.

She has been involved within the fashion industry for 15 years and has gained noble experience in all different areas of the fashion industry. She has a Diploma of Fashion Design, Australia (2006), AP International Design/Business, Design Technologist, Marketing degree, KEA, Denmark (2013) and PBA Design/ Business Sustainable Communication, KEA, Denmark (2015).

Her fashion business strategy was primarily emphasizing on premium ready-to-wear Danish design inspired with vintage classic influences grounded from the 1920’s - 1970’s, but now she is also focusing on a new strong upscale platform in her business concept called Slow Fashion. Her PBA studies, sustainable communication, made her put manners into perspective that sustainability is the new fashion-future and she felt with her heart that this is the right direction to incorporate slow fashion techniques into her ready-to-wear design concepts (reduce, reuse, recycle).

December 2013, Josephine decided to design, experiment and create a slow fashion dress inspired by the MOD-fashion era, the 1960’s silhouettes and entered it in a fashion competition called Trash-to-Trend. The judges selected her design that was re-created and re-made from 3 pair of Levis jeans and she won the post-consumer waste category. After wining the TTT fashion competition, she decided she wanted to continue to create a mini non-seasonal upcycle fashion collection.

Josephine believes that this creative industry cannot continue working against each other as direct competitors,but we should start working together as one and be creating a difference with a positive mind-shift of the fashion industry. Not just the designers, but also the consumers must take part of this slow movement. Start buying less with more quality and personal styling. We need to start be more caring about Mother Earth and change how the society lives and thinks. We are living in too much consumption.

Josephine is taking the next step, where she does not only want to create beautiful, vintage and unique craftsmanship designs, but she also wants to make a change in the fashion industry, with a creative impact and a positive mind shift.

Slow Fashion is the New Fashion.