D A M A studio

DAMA studio aims to create exciting effortless clothes that are long-lasting and go beyond seasons.

Each collection is handmade with selected Italian fabrics, building on the previous collection to develop a world of pieces that can be appreciated for years, swapped between friends, and reinterpreted to express individuality.

The designer is influenced by her origin and culture. She wants traditional techniques and forgotten artistry to be remembered, readopting and reinterpreting in a modern way. The garments are a Homage to the Italian women; an exploration of new design aesthetics through cultural values. The garments combine craftsmanship and details with voluminous silhouettes and sculptural shapes - a celebration of contemporary feminity. Every piece is handmade with caring hands.

The collections are designed, created, and mostly produced in the studio in Bolzano. Larger productions will be manufactured from carefully selected tailors and small production companies in the area.

It is important for the brand to stay local, trying to create everything in the neighbourhood and using fabrics from the region, as far as possible. That way carbon footprint will be reduced, which is good for our environment.