JUST-IN-CASE

I'm Chalermkit, founder of JUST-IN-CASE Shoes.
Actually, I've graduated from faculty of Architecture, Chulalongkorn University.
Instead of being an architect, I've switch the field of work. I've been working as a creative in advertising agency, JWT Bangkok.
After practicing in communication skill for 4 years, I've decided to start my own brand.
Shoes is the one that i passionate about, so i've started my own shoes brand in 2013.

I do believe that the ultimate goal of design is to solve some problem for human.
So i design my shoes as an wearable architecture that serve both function and emotion.