Nannerwave

Hye Seon Jeon is a Menswear Fashion Designer. Although her interest in drawing and painting was her initial motivation to get an education in art, she enrolled Parsons The New School BFA program for majoring Fashion Design in 2013. A common theme across her whole collections are focused on utility and message. Hye Seon believes in the functionality of clothing, which often represented by choices in materials or shapes. Indeed, she also has a faith in her mission for spreading ‘positive influence,’ which explains the brand name ‘Nannerwave.’ Nannerwave is a combined words of the designer’s nickname ‘Nanner/Nance’ and term ‘wave’ stands for a cultural influence or a trend. Because of her religious conviction and life philosophy, she has been trying to provide a message of ‘hope’ through her clothing.