MY LOST UNCLE - MISSING SINCE 1979
Grey Sheep
www.instagram.com/mylostuncle
Location
helsinki / finland
University
aalto university of art, design & architecture Helsinki
Graduation year
2002
My Lost Uncle - MissingSince1979 project is the mix of men`s independent fashion and the art of freedom.
Clothing products and prints are inspired by the forgotten memories, homeland roots, odd locations and the popular culture of the past three decades. The style of My Lost Uncle combines the aspects of Scandinavian streetwise melancholia to urban sportswear. At this very moment, as a part of the brand`s guerrilla marketing, someone might find photocopied posters in places such as Lars Homestead in Tatooine or U.F.O. sighting spot in Nivala, Finland and over Banksy`s street art in the UK.