Business Management professional-turned-designer, Fahad has long been consumed by the idea of creating Pakistan's breakthrough fashion retail brand. Having seen a largely vast textile industry of the country focused on low grade production, Fahad took upon himself to revolutionize the oft-ignored high end fashion market.
With Mohtaram as the agent of change, he greatly prizes the concept of the ‘Pakistani dream’. By each glimmer of hope in a gentleman’s eyes, by every story that highlights folklore, every sliver of memory and tradition that perfectly combines to form the man that is "Mohtaram", a gentleman!
Mohtaram's designs are characterized by a kaleidoscopic mix of history, culture and experience, woven together and dusted with heritage, with stories, and with a legacy.