MARIA BERMAN

Grey Sheep

Location

tel aviv / israel

University

shenkar college of engineering and design

Graduation year

2005

Maria Berman Clothing Co.- Independent & Individual Clothing label / presenting fresh & contemporary fashion garments.
Maria Berman is a young fashion designer based in Tel Aviv. She was born in Khabarowsk in the far east of Russia and moved to Israel in 1991. Berman graduated from the prestigious Shenkar College of Engineering and Design in 2005. After graduating she worked in the local industry for a couple of years. Then in 2008 she established her little eponymous label The idea for Clothing Company was born out of her personal desire for quality clothing that will fit the unique lifestyles and personalities of friends and people around her. Maria is one of the prominent young professionals active nowadays in Israel. She produces her clothing seasonally and it is being sold in various boutiques around Israel.
(See list below)
She produces one main line "Dressup". All production is made by local contractors who work towards high-end finishings. The staff is decently treated and well paid, according to fair trade principals.
"Dressup" is a "day to night" line composed mostly of soft tailored garments, inspired by classic essence,with contemporary influences expressed in finishes, details and structure. It gives her clientele a playful wardrobe and encourages generous styling. A woman can reinvent herself during the day due to the versatility of the garments,looking polished and modern, without compromising on comfort or aesthetics.
One of the label's significant aspects is its search for new and innovative materials. The fabrics used vary fromex perimental fabrics to more common fabrics which are accompanied by traditional and innovative techniques. This
pairing of uniqueness of fabrics and advanced treatment, results in a garment which is enriched with both heritage
and fantasy.
The other line is more exclusive, classed as an alternative evening wear. "œHand couture" represents the poetic side of the label. Maria is committed to creating clothing from an ethical standpoint, utilizing, whether possible, renewable or reclaimed fibers for some of her "Hand couture" garments. So that each garment is charged with the emotional memory of its materials. The manual process of treatment brings out and emphasizes the individuality in each piece.

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