MADE BY NOEMI

Grey Sheep

Location

stockholm / sweden

Made by Noemi was founded in 2004 and is managed by designer Noemi Ivanova. The fashion label sells lingerie divided between a base collection and seasonal collections. All MbNs seasonal products are hand made in Sweden.

"With Made by Noemi lingerie you can pick which ever one piece from your closet, but it will be equally perfect every time.

The Made by Noemi woman is cool, determined and knows what she’s after. She has authority combined with charm which makes her beautiful. Lingerie should just be there, as she has neither the time nor the energy to adapt her lifestyle to them. They should remain where she originally put them on and not have a life of their own whether she’s in an all-day meeting or just slouching on a slow Sunday.

My belief is that a person that feels comfortable radiates beauty and lingerie is the foundation on which everything else is built. Everyday luxury is no longer a bonus, it’s a given fact."

Latest Collection

At Pirate Sea

This collection is inspired by a chinese pirate named Ching Shih, also known as Zheng Yi Sao, who lived beginning of 19th century. She caught my eye some time ago when I came across a picture of her and got struck by her beauty and wanted to know what was behind the surface.

For the collection I wanted to avoid the classical pirate wine-red-corset-with-puffy-white-shirt feeling and instead go deeper into the dirty rotten sea colors.

I don’t imagine the life on board as glamorous but rather tough and humid. The palette for the collection spins around earth colors like olive green, petroleum blue with off white and beige as ground. The materials mixed between heavier velvet and delicate mesh and lace.

Previous collections

Base collection

Latest Collection

At Pirate Sea

Previous collections

Base collection